The brand-new iPhone 18 Pro and Pro Max are here, but the latest releases came with some frustrating price hikes. The new lineup starts at $1,199, and older models have also increased by $100. If you’re looking to upgrade without spending a lot, we tracked down the best deals on both the latest and previous-generation models. Our Picks Bottom Line Trading in an older, eligible device can take up to $885 off your purchase if you buy directly from Apple. The exact trade-in value will depen… Bottom Line Verizon is offering an Apple Watch Series 12 and an iPad A16 at no extra cost when you buy a new phone and add service plans for all three dev… Bottom Line AT&T has its own trade-in program. It’s offering up to $1,200 off your purchase when you trade in a device valued at $180 or more and activate… Bottom Line Best Buy doesn’t currently have unlocked iPhone 18 Pro and Pro Max models, but it is offering them through AT&T and Verizon. Trading in an old… Bottom Line New and existing members can save up to $1,300 by trading in a qualifying device. The offer requires a new Mobile Plus line or an existing Mob… Bottom Line Ordering an iPhone 18 Pro or 18 Pro Max gets you $480 service credit on the Visible Plus Pro plan at $45 per month. There’s also a trade-in of… Bottom Line You can save up to $640 on your new iPhone 18 Pro or Pro Max when you trade in an older device. New customers can also save 50% on the yearly … Bottom Line Choosing an Unlimited plan with your new phone can take up to $200 off it, dropping the starting price of the iPhone 18 Pro to $1,000. Bottom Line One of the easiest ways to save on a new iPhone is by trading in your old model. Apple offers up to $885 in trade-in credit, but only for one … Bottom Line Right now, T-Mobile customers who have or upgrade to an Experience Beyond or Experience More plan can get up to $1,100 back in bill credits, w… Bottom Line You can save big on the iPhone 17 series with a trade-in of any condition at AT&T. Devices valued at just $130 or more will knock up to $930 o… Bottom Line Best Buy isn’t carrying any unlocked models, but does have availability for AT&T and Verizon customers. There aren’t any special offers at the… Bottom Line If you have an older device to trade in, you can get between $35 and $885 in credit toward your new iPhone Air. You’ll also get 3% cash back w… Bottom Line T-Mobile is offering a few ways to get your hands on the iPhone Air for less right now. Trading in an old phone could score you the basic mode… Bottom Line If you’re a new customer, purchasing the iPhone Air on an installment plan at AT&T will save you up to $884 on the basic iPhone Air, up to $86… Bottom Line Best Buy has knocked $160 off the 256GB unlocked iPhone Air, which brings the starting price down to $960. Additionally, you can score more sa… Bottom Line Apple notably doesn’t offer any direct discounts, but if you have a device to trade in, you can score up to $885 off this new phone, although … Bottom Line You can grab the 256GB configuration for $0 when you add a new line on an eligible plan, no trade-in required. The deal also drops the 512GB t… Bottom Line Best Buy isn’t offering any direct discounts at the moment, but it does have its own trade-in program where you can score some savings in exch… Bottom Line Optimum is letting you snag the new iPhone 17E for free when you trade in your old device. Just keep in mind that you don’t get the cash all a… Bottom Line If you don’t mind purchasing a renewed phone, you can pick up a certified refurbished, unlocked iPhone 16 directly from Apple. The 128GB model… Bottom Line Trading in your old phone at Apple could save you up to $885 on any iPhone 16 model. Newer iPhones will net the biggest discount, but Apple al… Bottom Line You can get up to $800 to break your current contract if you’re looking to switch carriers to AT&T, plus up to $200 off with activation of a n… Bottom Line Best Buy has knocked the starting price of the white iPhone 16E to $490, which saves you $110. You can save even more if you have another devi… Bottom Line Customers on Boost Mobile’s $60-per-month Unlimited Premium plan will automatically get $450 off the iPhone 16E. That puts the 128GB model in … Bottom Line You can order the iPhone 16E from Walmart for $449, or pay a little more than $12 per month for 36 months with an eligible AT&T activation. Bottom Line Apple has the unlocked iPhone 15 Plus discounted by $140 if you’re OK with a certified, renewed model from Apple. It also has renewed, unlocke… Show 22 More Apple fans already know that iPhones don’t come cheap. Direct discounts are rare, but they do exist, and when you factor in trade-ins, new lines and carrier offers, the savings can be surprisingly significant. CNET’s shopping experts have done the legwork, rounding up the best ways to spend less on Apple’s newest and previous-gen devices so you don’t have to dig through the internet yourself. Here are the best deals on the iPhone 18 Pro, iPhone 18 Pro Max, iPhone 17, iPhone Air, iPhone 17E, iPhone 16, iPhone 16E and iPhone 15, grouped by generation. iPhone 18 Pro deals The new iPhone 18 Pro and iPhone 18 Pro Max are now available to order. The prices start at $1,199 for the Pro model and $1,299 for the Pro Max. There are multiple ways to save on the upgrade across multiple retailers and carriers already. Trading in an older, eligible device can take up to $885 off your purchase if you buy directly from Apple. The exact trade-in value will depend on the condition of your device, but the most recent phones will net you the biggest savings. Apple is also offering 3% cash back with the Apple Card,* and you can save even more when you sign up with a carrier. Save up to $885 with trade-in Verizon is offering an Apple Watch Series 12 and an iPad A16 at no extra cost when you buy a new phone and add service plans for all three devices. The savings are applied as promotional credits over 36 months. The carrier is also waiving the usual $40 activation fee for new customers. Free Apple Watch 12 and iPad A16 AT&T has its own trade-in program. It’s offering up to $1,200 off your purchase when you trade in a device valued at $180 or more and activate on AT&T Premium 2.0, which means you can get the basic iPhone 18 Pro for free. Activating a new line online can save you an extra $200, and AT&T may also pay up to $800 toward what you owe your current carrier. Save up to $1,200 off with trade-in Best Buy doesn’t currently have unlocked iPhone 18 Pro and Pro Max models, but it is offering them through AT&T and Verizon. Trading in an older device can save you up to $1,200 when you add a new line on Verizon or up to $1,020 when upgrading an existing line. Signing up for AT&T’s Premium 2.0 plan while trading in can also take up to $1,200 off your purchase or up to $930 with other plans. Save up to $1,200 off with trade-in New and existing members can save up to $1,300 by trading in a qualifying device. The offer requires a new Mobile Plus line or an existing Mobile Plus line. Ordering an iPhone 18 Pro or 18 Pro Max gets you $480 service credit on the Visible Plus Pro plan at $45 per month. There’s also a trade-in offer you can take advantage of. You can save up to $640 on your new iPhone 18 Pro or Pro Max when you trade in an older device. New customers can also save 50% on the yearly subscription of the Unlimited plan, which brings its price down to $180. Save up to $640 with trade-in Choosing an Unlimited plan with your new phone can take up to $200 off it, dropping the starting price of the iPhone 18 Pro to $1,000. iPhone 17 deals The iPhone 17 series starts at $929 for the basic iPhone, with the iPhone 17 Pro at $1,199 and the 17 Pro Max at $1,299. One of the easiest ways to save on a new iPhone is by trading in your old model. Apple offers up to $885 in trade-in credit, but only for one of its latest models. Older iPhones, as well as phones from Samsung, Google and other brands, are also accepted but won’t be worth quite as much. You’ll also get 3% cash back when you purchase with an Apple Card.* Save up to $885 with trade-in Right now, T-Mobile customers who have or upgrade to an Experience Beyond or Experience More plan can get up to $1,100 back in bill credits, which nets you the iPhone 17 Pro, Air or basic model for free with an eligible trade-in. Plus, T-Mobile is also offering up to $730 off with both a trade-in and a new line on most plans. You can also get up to $800 to pay off your current contract if you’re looking to switch carriers. There are also special offers for military members, first responders and folks 55 or older. You can save big on the iPhone 17 series with a trade-in of any condition at AT&T. Devices valued at just $130 or more will knock up to $930 off, which means you’d get the basic iPhone 17 for free and the Air for less than $1 a month. Plus, even older and damaged devices valued at $35 or more will net you up to $350 in trade-in credit. Discounts are applied as bill credits over 36 months. Adding a new line on an installment plan also takes hundreds off the iPhone 17 Pro and Pro Max models. You will also get $800 when you switch from other carriers and $200 off when you purchase it online. Best Buy isn’t carrying any unlocked models, but does have availability for AT&T and Verizon customers. There aren’t any special offers at the moment, but you can save up to $1,100 toward your new phone in exchange for your old one. The latest iPhones will net you the biggest discount, but phones from Samsung, Google and many other brands are also accepted. Save up to $1,100 with trade-in iPhone Air deals The ultrathin iPhone Air now starts at $1,099, though you can nab one for much less with these deals. If you have an older device to trade in, you can get between $35 and $885 in credit toward your new iPhone Air. You’ll also get 3% cash back when you purchase with an Apple Card.* Apple also partners with carriers, including AT&T, Verizon, T-Mobile and Boost Mobile, which offer an enhanced trade-in credit of up to $1,100 if you’re looking for a service plan. Save up to $885 with trade-in T-Mobile is offering a few ways to get your hands on the iPhone Air for less right now. Trading in an old phone could score you the basic model for free if you’re on the Experience Beyond plan. You’ll save up to $930 with the Experience More plan or up to $300 with most other plans. T-Mobile is also offering $730 off with both a trade-in and a new line on most plans, and there are special offers for military members, first responders, and people over 55. If you’re a new customer, purchasing the iPhone Air on an installment plan at AT&T will save you up to $884 on the basic iPhone Air, up to $868 on the 512GB model and up to $1,052 on the 1TB model. It’s not required for this deal, but AT&T does have its own trade-in program where you can save even more in exchange for your old phone. Plus, there is an $800 reward if you break your current phone contract and switch to AT&T. Discounts will be applied as bill credits over 36 months. Best Buy has knocked $160 off the 256GB unlocked iPhone Air, which brings the starting price down to $960. Additionally, you can score more savings if you have an older device to trade in. You’ll also get one free month of Apple TV, two free months of Apple News Plus and three free months of Apple Music, Apple Arcade and Apple Fitness Plus with the purchase, as long as you’re a new or returning subscriber. Save $160, more with trade-in iPhone 17E deals Even the iPhone 17E was not immune to price hikes, despite its target of being a more affordable iPhone. This phone comes in only three colors — soft pink, black and white — and now starts at $699 for the 256GB model or $899 for the 512GB model. Apple notably doesn’t offer any direct discounts, but if you have a device to trade in, you can score up to $885 off this new phone, although most trade-ins won’t net you that much. You could also get 3% cash back with an Apple Card.* Save up to $885 with trade-in You can grab the 256GB configuration for $0 when you add a new line on an eligible plan, no trade-in required. The deal also drops the 512GB to just over $1.43 a month. Keep in mind that this offer is valid only on online purchases. If AT&T isn’t your current carrier, it will give you up to $800 to break your contract. Best Buy isn’t offering any direct discounts at the moment, but it does have its own trade-in program where you can score some savings in exchange for your old phone. Just note that there aren’t any unlocked models available, so you’ll have to activate the phone through AT&T or Verizon. You also get freebies like three free months of Apple Fitness Plus, Apple Music and Apple Arcade and one free month of Apple TV Plus. Optimum is letting you snag the new iPhone 17E for free when you trade in your old device. Just keep in mind that you don’t get the cash all at once — it shows up as small credits on your bill every month for three years. You just have to trade in your old phone within 21 days of getting the new one, and you’re good to go. iPhone 16 deals There are still a lot of savings on all the models in Apple’s iPhone 16 lineup, including carrier deals that can nab you the device for free if you have an older device to trade in. The starting price for the iPhone 16 is $829. If you don’t mind purchasing a renewed phone, you can pick up a certified refurbished, unlocked iPhone 16 directly from Apple. The 128GB models are sold out at the moment, but you can grab 256GB and 512GB versions. Trading in your old phone at Apple could save you up to $885 on any iPhone 16 model. Newer iPhones will net the biggest discount, but Apple also accepts devices from Samsung, Google and OnePlus. You’ll also get 3% cash back if you buy it with your Apple Card.* Save up to $885 with trade-in You can get up to $800 to break your current contract if you’re looking to switch carriers to AT&T, plus up to $200 off with activation of a new line. Of course, if you have another device, you can save even more with a trade-in. iPhone 16E deals The budget-friendly iPhone 16E is still available, though it is no longer listed on Apple’s site. There are plenty of iPhone 16E deals for those wanting to save on Apple’s most affordable model. Best Buy has knocked the starting price of the white iPhone 16E to $490, which saves you $110. You can save even more if you have another device to trade in. You’ll also score a free month of Xbox Game Pass and Apple TV, two months of Apple News Plus and three months of Apple Fitness Plus, Apple Music and Apple Arcade. Save $110, more with trade-in Customers on Boost Mobile’s $60-per-month Unlimited Premium plan will automatically get $450 off the iPhone 16E. That puts the 128GB model in your pocket for just $150. But if you port your number in from a different carrier, you can save up to $550. Both offers require you to prepay two months upfront. The 512GB version is currently out of stock. Save $550 with select plans You can order the iPhone 16E from Walmart for $449, or pay a little more than $12 per month for 36 months with an eligible AT&T activation. iPhone 15 deals The iPhone 15 series hit shelves in September 2023. Although the phones in this lineup are now three generations old, they still have plenty to offer. Plus, it’s pretty easy to get your hands on one of these previous-generation models for less right now, which makes them a good value for Apple users on a budget. Now that the iPhone 18 lineup is available, you can no longer buy the iPhone 15 directly from Apple. Apple has the unlocked iPhone 15 Plus discounted by $140 if you’re OK with a certified, renewed model from Apple. It also has renewed, unlocked iPhone 15 Pro and Pro Max models at a discount as well. James Martin/CNET How we choose the best iPhone deals at CNET Many of us at CNET have covered deals on top tech for more than five years, including cell phone deals from Apple, Google, OnePlus and Samsung. In that time, we’ve learned how to spot the best offers from trustworthy retailers and carriers to simplify the phone‑buying process. We look for direct discounts, trade‑in offers and other bonuses on unlocked and carrier phones, while avoiding online shopping scams. *All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer. Adam Oram is a Senior Editor at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food. See full bio Priya Tiwari is a deals writer at CNET, bringing four years of diverse content experience. She operates on the principle that “data never lies” and constantly seeks ways to understand and incorporate data into her writing. Outside of her professional pursuits, she enjoys solving or watching online murder mysteries. 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